The Real Oshow on Instagram: "Rudolph was invented in the late 1930s during the Great Depression by a department store called Montgomery Ward. At the time, retailers were fighting for Christmas foot traffic. Most handed out coloring books to kids. Montgomery Ward wanted something they could own. So they asked an in-house copywriter, Robert L. May, to create a Christmas character. May wrote a short story about a shy reindeer with a glowing red nose, an outcast who saves Christmas when no one else