Your language isn't describing your business. It's PROGRAMMING it. Most founders think words are just communication tools. Better pitches. Sharper messaging. More compelling copy. That's not market power. That's linguistic decoration wearing a strategy costume. Real category dominance doesn't come from better descriptions. It comes from rewriting the SOURCE CODE of how you perceive reality. The Semantic Architecture Your brain is the game engine. Your business reality is the game it's running. W

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