UB departments and programs may consider collecting demographic data via surveys, Formstack, Google Forms, UB Marketplace, paper forms or other methods. At the same time, this information is ...

Please provide your email address to receive an email when new articles are posted on . Older age, male sex and Black or Asian race were associated with a higher likelihood of gastric cancer.

Whether trying to market to a specific client group or better engage an employee base, there is a right and wrong way to get the best results. What if marketers and advertisers had access to a ...

Most SEOs focus on keywords and backlinks when it comes to websites. But if you don’t know who’s actually landing on your website, you’ll miss chances to turn visitors into customers. Because when you ...

Data is essential for the success of any artificial intelligence (AI) project, but understanding what makes data beneficial—or harmful—for AI is crucial. At a high level, machine learning (ML) and AI ...

SALT LAKE CITY — Independent retailers are learning who their actual potential customers are, and how to do a better job of marketing to them, under a customer segmentation program being offered by ...

Whether you’re just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need. Understanding and focusing on key ...

Last fall, a slew of highly selective institutions released incoming class data showing the impacts of the first admissions cycles since the Supreme Court banned affirmative action. The data varied ...