Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now it hopes to be recognized for helping advertisers determine whether their ...
As AI platforms test advertising inside chat, the real risk isn’t revenue — it’s eroding the trust that makes AI useful in the first place. The post Advertising in AI is a trust experiment marketers ...
Commercials during the Big Game sought to make AI our cuddly friend. It rarely worked. By Steven Zeitchik Senior Editor, Technology and Politics Google led the charge with its AI-fueled ads for Gemini ...
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