Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

The start of a new year is filled with new beginnings and resolutions—and many good intentions to do things better. Before getting too far into what aspects of yourself and your career you would ...

The acronym SWOT stands for strengths, weaknesses, opportunities and threats. The SWOT analysis technique is a planning tool used by companies to identify key business objectives, and the internal and ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing or own a business, then chances are you’ve done a SWOT analysis at some point. It’s the 101 in marketing 101, it’s ...

My partner at the time and I took a management-analysis test to see if we were compatible. Using a Google doc, we wrote down our strengths, weaknesses, opportunities, and threats. Eight years later, I ...

One of the traditional steps in developing a strategy begins with a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. The results are usually unremarkable, highlighting ...