When used strategically, press releases can be used to get vital information out to journalists as well as AI large-language models, our guest columnist writes.

BOSTON, MA / ACCESS Newswire / November 12, 2025 / Escalate PR, the senior expert-only led and staffed communications agency trusted by the most innovative technology brands, today introduced its ...

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...