One of the fastest growing trends on the internet involves service sites that connect consumers with the local businesses that can service their needs. Companies like Angie’s List and Yelp have long ...

Imagine an advertising product that only brings you potential customers within your specific territory who have a legitimate need for a service that your business provides and are willing to pay you ...

The following post was published on the Knowledge@Wharton website on December 3, 2014. For a company focused on deepening its reach into consumer wallets, Amazon made the logical next move in November ...

If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

What if your favorite fashion destination was also your local tailor, manicurist, bartender, juicer, cobbler, stylist—and even your WeWork? That’s the essential idea behind Nordstrom Local, the ...