Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today, there is greater demand than ever for better and more quantifiable connections ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Being a data scientist was supposed to be "the sexiest job of the 21st century". Whether the famous Harvard Business Review aphorism of 2012 holds water is somewhat subjective, depending on how you ...

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...