In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...

More and more, the things we buy are being priced by algorithms. From an airline ticket to an Uber ride, prices change. And your milk might be next. Amanda Aronczyk of NPR's Planet Money takes us to a ...

The company said in a blog post that retailers will no longer be given access to its Eversight technology, which allowed them ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

WASHINGTON, DC - NOVEMBER 08: UPS CEO Carol Tome participates in a discussion hosted by the Economic Club of Washington, DC at the Ritz Carlton Hotel on November 08, 2023 in Washington, DC. Tome spoke ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

When we think dynamic pricing, we usually think of airlines, Uber or Amazon quickly changing their prices. But now, dynamic pricing is coming to a supermarket near you. More and more, the things we ...