Data cleaning is an essential step in data analysis. Inaccurate or inconsistent data can lead to incorrect conclusions and poor decision-making. Microsoft Excel, a powerful tool for data management, ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

Data cleaning is a crucial step in the data analysis process. Inaccurate, incomplete, or inconsistent data can lead to flawed insights and poor decision-making. Fortunately, Excel 365’s Power Query ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, chief analytics officer at ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

Snowflake is enhancing its data clean room product following its acquisition of Samooha in December. Growing privacy legislation and loss of identifiers have increased use of clean rooms in marketing.

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

All collaborators can contribute their own data, be it in plain text, hashed, or pre-encrypted. Then they can use these clean rooms to collaborate on this data, all without revealing the raw data to ...