The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Digital marketing remains a vital component of marketing strategy for B2C and B2B brands alike. But the approach can still be unfamiliar territory for some B2B marketers as they evaluate and ...

When it comes to B2C marketing, you must unlearn what you have learned, especially with the looming economic crisis facing digital marketers. I’m a big fan of Robert Rose, the Chief Strategy Advisor ...

Many B2C businesses are adding a D2C channel to their business. Some businesses are favoring D2C marketing exclusively due to the higher margins and greater autonomy. Let’s take a look at the ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. If you want to stay privacy-conscious and respectful of your ...