Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

In the age of COVID, all businesses have been forced to transform, especially in the B2B world. These 10 B2B companies have pivoted their businesses to continue to offer great customer experiences, ...

What is B2B marketing automation? Marketing automation refers to the systems and automated processes that organizations use to facilitate various marketing activities. For B2B professionals, it's ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

The sharing economy, also known as the peer-to-peer sharing economy, is a system where assets or services are shared between ...

Download this free collection of case studies to learn how top B2B brands are deploying virtual and augmented reality in marketing to great effect B2B marketing has been talking about the ...

Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...