These days, addressable LEDs are all the rage. A little chip paired with each LED receives signals and modulates the light output as needed. [John Peterson] was working on a project along these very ...

We all love a nice strip or grid of addressable LEDs. It can add flair or an artistic touch to many projects, and it can make gaming computers look extra 1337. However, providing enough current to a ...

Can the TV biz finally get its act together to target ads to viewers the way internet companies have done for years? A new consortium, led by TV manufacturer Vizio, is promising to assemble the right ...

There are many misconceptions about addressable TV. Since its dawn in 2014 the segment has grown 38% year-on-year globally with £5.6billion spent per annum. It now represents 3.3% of UK total ad spend ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Addressable TV gives advertisers the ability to reach specific audiences at scale and with a level of ...

NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research ...

Today, we’re going to explore the uses of addressable LEDs. Addressable LED is an easy way to add complex lighting effects to any project. Each addressable LED has an integrated driver that allows you ...

Featuring 366 preprogrammed RGB lighting modes, Amber 8 Pro controls up to 8 fans, 10 LED strips, or other Addressable RGB (ARGB) devices. It comes with 21-key RF Remote Control for convenient ...

Leading DTH player Tata Play will begin offering addressable ad solutions, which will allow brands to target segmented audiences with the same ad spots on linear TV. Brands will be able to offer ...

Two new multichannel laser diode drivers designed specifically for LIDAR (Light Distancing and Ranging) applications are now available from PicoLAS! These boards offer 4 or 16 independently ...

Go Addressable is releasing these findings ahead of its third annual addressable TV advertising summit. The findings come as a survey of the Go Addressable group reveal that the industry initiative ...