Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, ...

Mobile advertising network InMobi has launched the InMobi Ad Tracker, its UDID independent conversion-tracking platform for advertisers. Both separate from the InMobi ad-network and free to integrate, ...

Some advertisers are reporting issues with Google Ads’ GCLID (Google Click Identifier) offline conversion uploads, starting on Sept. 12. Although uploads are marked as successful, the associated ...

Making sure that you are investing your marketing budget into useful and fruitful efforts can be essential to the ongoing success of your law firm. One way to ensure that your marketing efforts are ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

For chief marketing officers of retail brands and businesses, knowing which channels and campaigns deserve the marketing budget can directly impact the success and length of their tenure. But in today ...

Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, i.e. Consent Mode v2 and that as of July 21st and will turn off personalized and non-personalized ads ...