In advertising, companies typically attempt to describe brand benefits that appeal to targeted customers. Messages that center on product advantages naturally lead to routine use of adjectives in ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Whether you write for a living, functionally as part of your job, or as little as humanly possible because thinking about high school English still sends you into a cold sweat, we can all use a ...

Is there something unforgivably, infuriatingly obfuscatory about the unrestrained use of adjectives and adverbs? Many celebrated stylists think so. Crime writer Elmore Leonard, who died last week, ...

Simon Horobin does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Pope Francis has had enough of: adjectives. "I am allergic to those words," he said in a speech to the Vatican communications team. One adjective in particular—"authentic"—was the focus of his ...

Happy is the main lexical predicate here. It takes one argument: an experiencer--John. Tall takes one argument: a theme: Mary. (12) *John is being tall. (13) *Mary is being fond of red roses. (14) ...

Adjectives ending in a consonant follow a different pattern. Invariable adjectives do not change their ending according to the noun they describe. We use adjectives to describe things. In Spanish, ...